Be clear and transparent about what you do with visitor information
If you do share visitor information with third parties, make it clear that you send only non-identifying information like the number of visitors to specific pages on your site. You’ll also want to specify the length of time you keep information in your records. Two years is standard for most businesses (with some exceptions). Beyond that, the law does not require you keep it, so don’t.
Use plain language
Include a fair use policy (and be sure to follow it)
You may use some of the information you collect to create statistics and analytics used internally only. Those are called “queries” and “log entries” in the data analytics world.
Be clear about the information you collect and why
Don’t forget to include your contact information:-