Here are a few tips to make your presentation as successful as possible for the best pitch deck:
Keep your pitch simple
The details of a business consume countless hours of every entrepreneur’s time. It is better to provide less information for an investor pitch than too much information. Slides should be simple, convey high-level ideas, and allow for questions. There is always a better way to present than with a lot of bullet points and detailed presentations.
Skip the bullets
When it comes to bullet points, skip them. A slide full of bullet points is boring and doesn’t help tell a story. Try to use large fonts and keep each slide to a few words. To help tell your story and build an emotional attachment to your ideas, make use of images whenever possible.
Tell a story
Don’t just talk about facts. You should instead focus on grabbing your audience’s attention and getting them excited. Your deck doesn’t have to be a comprehensive guide to your business. You only need to generate interest to move forward.
Telling stories about how your customers use your product, how they currently face problems that need to be addressed, and how your company will make their lives better is one of the best ways to achieve this. By telling stories that investors can relate to, you’ll be able to build excitement for your company.
Keep your presentation short
Make sure you have plenty of time to ask questions, see demos, and discuss your business idea. For a one-hour meeting, you should aim for 20 to 30 minutes of presentation time.
Don’t overstate the market opportunity
You should focus on bottom-up forecasts, where you detail your expectations for how you will acquire customers, instead of top-down forecasts where you only need one percent of an enormous market.
You can use the sales data of an early version of your product to help you forecast the rest of your sales.
Ask for the money
Entrepreneurs sometimes forget to ask for money, even though it’s a slide in the presentation deck. A good way to ask for money is to explain how it will be used intelligently. Detailed financial forecasts should also take cash influx into account.
Keep your deck current
It takes time to raise funds. Getting an investment will likely require many pitches. Before Pandora got investment, she pitched over 300 venture capital firms.
If you’re working on building your company while you raise money, keep your deck up-to-date with your latest progress, roadmaps, and so on. The worst thing you can do is present an out-of-date deck to potential investors.
Send your deck as a PDF
A copy of your slides should always be left with investors or sent ahead of time. You should not send Powerpoint or Keynote files in this case. You should instead send a PDF. The deck will appear as you intended with the fonts and styles you chose.
Make sure your deck stands alone without your presentation
The pitch deck will always be better when you present it, but it should also be able to tell some of your story without you present. You should have enough content in the deck to stand alone and convey some of your key ideas to investors after your presentation.
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